Identify custom audience segments from first-party consumers data to develop tailored marketing activities like cross-sell, up-sell, new product awareness, high lifetime value and more. For example, Sports & Music Events attendees as the audience under study.
Higher accuracy rationale of your customers' behavior through their actions are driven by studied intentions and tailor your campaign innovative enough to be more relevant and irresistibly effective - Implemented in Telecom industry
Quantify the demographic mix of audiences that are targeted and understand how effectively the marketing strategies are hitting the right audience.
Count up the intelligence to all your marketing activities by integrating audience insights to systems that determine the movement patterns.